Don’t Ask for Trust in Statistics. Earn It.
In our latest guest blog, leading British statistician, David Spiegelhalter explores why trustworthiness—not trust—should be at the heart of statistical communication. Drawing on the influence of Baroness Onora O’Neill and reflecting on the updated Code of Practice for Statistics 3.0, he argues for intelligent transparency, honest communication, and a commitment to helping the public genuinely understand evidence. He also shares why it’s not enough for statistics to be trustworthy—they must be engaging too.