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Decide the level of response
Use these prompts to decide when to apply the actions in this guidance. The level of response should reflect the sensitivity, reach and potential harm of the situation.
Monitor proportionately:
Monitor proportionately when a release is high profile, sensitive, novel or contested, or when a lower-risk issue needs a lighter watch to see whether misunderstanding recurs, spreads or becomes more significant.
Pre-empt:
Pre-empt when known misconceptions, definitional risks, seasonal effects or headline-grabbing figures could distort understanding.
Correct or escalate:
Correct or escalate when misuse is material, repeated, high profile, used in official or public debate, or likely to affect understanding, trust or decisions.
Review:
Review after significant releases or interventions to understand whether users received, understood and acted on the intended message, and whether future statistics or communications need to change.